The American Pecan industry launched the new branding of the American Pecan yesterday in New York city. The launch took place in a one day pop up “not pie shop” to show consumers the wide range of uses and versatility of American Pecans. A wide range of pecan products from the pecan industry were on display and available to consumers, such as “Purely Pecans” a pecan butter, “Front Porch Pecans” a snack food, and a myriad of other products including pecan oil. Pecan South and Georgia Pecan Growers Association were on site covering the launch. You can see more about the American Pecan launch by following the link below to a Facebook live video of the launch in New York.